Experienced and results-driven (SEO) search marketing problem solver with over 20 years of experience, stellar communication, and time management skills. Laser focused on driving revenue growth and ROI utilizing data-driven strategies. Expert at transforming analytics into actionable insights that increase search visibility and conversion rates.
As a court-certified SEO and digital marketing expert witness, I am agile and adept at making complicated technical subjects accessible and extremely comfortable interfacing with clients or presenting decks to executives. Highly effective project management and time-management skills with the ability to consistently meet deadlines with critical attention to detail. A solid, in-depth understanding of search engines, algorithms, ranking factors, and technical SEO best practices.
Technical SEO Consulting & Digital Marketing Expert
On-page and Off-site Technical SEO Audits
As a Senior SEO Analyst specializing in enterprise technical audits, my method is rigorously detailed, employing leading-edge tools for comprehensive analysis. I delve into site architecture, assessing crawl efficiency with Google Search Console API and optimizing Core Web Vitals through Google Lighthouse for enhanced site speed and UX.
Advanced competitive insights are drawn from Semrush and ahrefs, while visibility trends are tracked via Sistrix. I refine technical SEO elements, from schema markup implementation to in-depth backlink analysis, ensuring peak performance in search algorithms. This strategic, data-centric approach, supported by visual analytics in Google Data Studio and Tableau, elevates organic visibility and drives competitive market results.
Multilingual International SEO
In my role spearheading multilingual international enterprise SEO initiatives, I've executed targeted strategies, including programmatic large-scale hreflang tags implementation and validation for language and regional targeting, ensuring accurate content delivery across North America and LATAM.
Leveraging programmatic SEO, I've automated content adaptation, achieving over a 50% increase in international traffic. My strategies are data-driven, utilizing analytics to refine global engagement approaches continually, resulting in measurable growth in audience reach and engagement across key international markets.
Analytics and Advanced Data Analysis
A data scientist’s precision, with an SEO lens. I dive deep into analytics and advanced data analysis, unlocking strategic insights with Google Analytics, Adobe Analytics, and BigQuery. My proficiency in predictive modeling forecasts SEO trends, enabling proactive strategy adjustments. Employing machine learning with Python, I dissect complex datasets, leading to innovative SEO strategies.
My work with Google Data Studio and Tableau turns complex data into clear, actionable insights, guiding SEO strategies that outpace the competition. This blend of SEO savvy and data expertise ensures every decision is informed, impactful, and designed to maximize ROI.
Paid and Organic Social Media
In my social media marketing journey, I've mastered blending paid and organic strategies to boost engagement on platforms like Instagram, TikTok, Facebook, and Pinterest.
My approach combines creating engaging content with smart budgeting to stay ahead of digital trends, enhance our online presence, raise brand awareness, and drive growth. This strategy has been key in connecting with our audience and marking achievements in our digital story, showing the powerful mix of creativity and strategic planning in social media.
As the head of his SEO agency, Manny was a great asset to our organization because of his background as front-end developer, his mastery of excel and automation tools to gather and report on a lot of data quickly, and his vast experience in SEO and PPC. In addition, he was a great toolkit of paid services that allows him to provide great insight about our competitors and the industry.
George Roa
Search Optimization at Verizon
Manny is a SEO & PPC guru! He executes our strategy for Google Adwords, Bing Ads and search remarking campaigns. He does a great job of balancing the tough act of keeping CPA down and impressions high. He has an excellent work ethic and has always stepped up to get some of our campaigns up and running at very short notice.
Bhavisha Oza
Genesys
"Manny offers a ton of expertise on search. He knows both paid and SEO well, is great to work with, provides solid support for his recommendations and knows how to manage to winning. I recommend him highly."